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E-commerce is rapidly expanding in Australia and around the world. By
using e-commerce a business can benefit greatly and continue to succeed now and in
the future.
In the last few years, the Internet has exploded to where it is an indispensable
part of everyday life for millions of people all over the world.
3 million people were connected to the Internet in 1994. By 1996 this number had
grown to 40 million. Compare this to the 100 million people that were using the
Internet by the end of 1997, and you can see that the Internet is not only growing
but it has been one of the fastest adopted technologies in history.
Global Marketing
When you establish a web site your business is global and people from all over
the world can access your site through the internet. When you add e-commerce to
your site, they can visit your online business and also purchase your products/services
from anywhere in the world.
With todays competitiveness, any edge on the market can boost your
business far above the competition.
All it takes is a simple web presence, an online catalogue, and an
ordering system with online transactions. It doesn't matter what sort of business
you are in, whether large or small, e-commerce can help your business to
expand and succeed.
Once you have established your online presence you can register with online search
engines which will create awareness of your business on the internet.
Selling through the internet can cost less than selling through other types of
advertising. This means you can lower your costs, and also create a wider customer base.
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